Armann Kojic

Personal Index

Armann Kojic is a marketing executive shaping global brands, market entry, and growth strategy across biotech, consumer health, telecommunications, and clean energy.

Selected Work / Threads

Focused proof points for brand leadership, launch strategy, and cross-functional execution.

Expand for signals

Brand Stewardship

Building durable brands with commercial precision.

Open

I build brand systems that clarify value, earn trust, and scale across markets without losing the original signal.

·Brand architecture and positioning

·Narrative clarity for complex products

·Consistency across channels

Go-to-Market Architecture

Launch playbooks that feel inevitable.

Open

From first principles to full campaign orchestration, I align product, marketing, and revenue teams around a single arc.

·Integrated campaign systems

·Cross-functional execution

·Market entry orchestration

Market Leadership

Driving growth in regulated and technical categories.

Open

I translate technical depth into clear, credible marketing that supports revenue growth and long-term reputation.

·Category and segment positioning

·Narratives for regulated markets

·Clarity without dilution

Executive Alignment

Leading cross-functional teams toward shared outcomes.

Open

I align product, sales, legal, and finance around a single marketing arc, ensuring leadership clarity and operational follow-through.

·Executive stakeholder management

·Cross-functional cadence

·Decision clarity under pressure

Marketing Operations

The invisible system behind durable growth.

Open

I build operational frameworks that let teams move fast without losing signal - budgets, analytics, and performance.

·$2M+ budget stewardship

·Marketing analytics

·Performance systems

Founder’s Lens

Hands-on leadership from zero to scale.

Open

Founder experience sharpens the ability to balance long-term vision with short-term execution.

·Fundraising and partnerships

·Product-market alignment

·Team and culture building

Work Experience

Senior marketing leadership across biotech, clean energy, and global advertising. Experience built at the intersection of brand rigor, operational discipline, and executive partnership.

VP of Marketing

deCODE genetics · Reykjavik, Iceland

As VP of Marketing for deCODE Genetics (Nasdaq: DCGN), Armann oversaw the branding and marketing of deCODEme, one of the world’s first direct-to-consumer genetic health scan services. The company was later acquired by Amgen for $415 million.

·Led global branding and go-to-market strategy for deCODEme, a genome-wide consumer health platform

·Directed multi-channel marketing programs across digital, PR, scientific communications, and conferences

·Owned marketing planning, resourcing, and performance accountability across global initiatives

·Built executive-level narratives aligning brand, product, regulatory, and commercial strategy

·Supported acquisition readiness through disciplined positioning and messaging

·Contributed to select campaign work following the Amgen acquisition period

CEO and Founder

Nanom · San Francisco, CA

Founded and led a nanotechnology company focused on advanced battery materials and circular-economy manufacturing, bridging deep R and D with real-world market adoption.

·Raised over $3 million in venture and strategic funding

·Backed by Village Global, with support from investors including Jeff Bezos, Bill Gates, and Reid Hoffman

·Built and led a 25-person team across three countries, spanning research, engineering, and operations

·Led product definition, technical narrative, and market positioning for clean-energy stakeholders

·Translated complex materials science into investor-ready and partner-ready frameworks

·Recognized by Amazon Now Go Build as a sustainability innovator

CEO and Founder

Greenvolt · San Francisco, CA and Reykjavik, Iceland

Built a cleantech venture focused on decentralized energy systems and smart-grid applications, with emphasis on partnerships and pilot-driven validation.

·Raised early funding and structured strategic partnerships with utilities and infrastructure stakeholders

·Directed product innovation, brand strategy, and go-to-market planning

·Positioned the company for pilot deployments and long-term commercialization pathways

Senior Account Manager and Creative Director

McCann Erickson & deLuxe Advertising · Reykjavik, Iceland

Account lead for national and international brands, with primary responsibility for Iceland Telecom’s promotion and rebranding initiatives.

·Led promotion and rebranding strategy for a national telecommunications carrier

·Coordinated creative, media, legal, and executive stakeholders through launch cycles

·Balanced brand ambition with retail execution, digital performance, and regulatory constraints

·Delivered campaigns for Coca-Cola, Microsoft, Shell, and Bang & Olufsen

Writing / Notes

Short reflections on how I approach marketing leadership in regulated, high-stakes environments.

On precision

Marketing earns trust through precision. A message is a promise, and the system behind it must be capable of keeping that promise.

On alignment

Teams move fast when language, incentives, and cadence are aligned. Alignment is not consensus. It is shared understanding.

On trust

In regulated categories, trust is built by making truth legible without diluting it. The work is clarity, not simplification.

On launches

A launch is choreography, not a moment. The strongest launches feel inevitable because the groundwork is disciplined and quiet.

On leadership

High-performing teams are built on clarity, not intensity. I favor shared language, steady cadence, and respect for craft.

Contact

Open to senior marketing leadership roles where brand, product, and revenue strategy meet.

armann@armann.com

Availability: selective, aligned, and unhurried

Recognition

Highlights from awards, speaking, and founder programs.

·Amazon Now Go Build - Featured Innovator
·KPMG Fintech Hackathon - Winner for innovation and UX and UI
·Guest Speaker - Stanford University and European entrepreneurship programs
·StartX - Stanford University Mentorship Labs participant
·Eurowards - National startup category finalist